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Google to Host Third-Party Android App Stores Starting July 22
TechnologyThe Vergeยท July 15, 2026(6d ago)

Google to Host Third-Party Android App Stores Starting July 22

Google and Epic Games have abandoned efforts to retroactively resolve their landmark antitrust case, triggering a court order that compels Google to host third-party Android app stores within its own platform starting July 22. The decision could open the door for major players like Microsoft to launch competing storefronts on Android.

## Background of the Antitrust Battle

Google and Epic Games have jointly abandoned their attempt to retroactively settle the high-stakes antitrust lawsuit reshaping how Android app stores operate in the United States. With the settlement off the table, Google must comply with a court order requiring it to carry rival app stores directly inside Google Play.

## July 22 Deadline Confirmed

Google confirmed in a court filing that it is prepared to begin hosting third-party Android app stores on Wednesday, July 22. The move represents one of the most significant structural changes to the Android ecosystem in years, breaking open a marketplace Google has long dominated.

## The Ruling That Triggered the Change

In October 2024, Judge James Donato ruled that Google must allow competing app stores within its own platform and share its full catalog of Android apps with those rival storefronts. The injunction followed Epic's years-long legal challenge accusing Google of running an illegal monopoly over app distribution on Android.

## What This Means for Developers and Users

For app developers, the ruling promises greater freedom to distribute software without paying Google's standard commission fees. For everyday Android users, the change could mean more competition, lower prices, and access to app stores operated by companies that previously had no viable path onto the platform.

## Could Microsoft Launch an Xbox Store on Android?

One of the most anticipated consequences is whether Microsoft will seize the moment and finally launch an Xbox-branded game store for Android devices. With Google now required to host rival storefronts, tech giants holding large game libraries have clear motivation to compete directly within the Android ecosystem.

## Industry Implications

The court's enforcement marks a major victory for Epic and signals a turning point in how mobile app stores operate globally. Google retains the right to appeal the broader ruling, but the July 22 deadline is now firmly in motion, signaling a quiet but profound upheaval for Android users worldwide.